Darren Bettencourt, Founder

The Architect of Influence

Darren Bettencourt has shaped the global conversation around luxury, real estate, and entertainment, transforming names into brands and brands into empires.

Darren Bettencourt is one of the most influential voices at the intersection of luxury real estate, entertainment, and pop culture. As the founder of bettencourt COLLECTIVE, a bi-coastal communications and brand strategy firm, he represents billionaires, celebrities, and some of the world’s most powerful real estate visionaries. Known for transforming clients into cultural icons, Darren has built a reputation for crafting narratives that not only make headlines, but define them.

Over two decades, Darren has partnered with the biggest names in real estate and entertainment, launching hit television franchises, global luxury campaigns, and high-profile personalities who dominate today’s media landscape. His work has driven multimillion-dollar sales and helped build household names across Million Dollar Listing and Real Housewives, as well as representing television series and talent currently airing on Netflix, Bravo, the BBC, and MAX.

A true architect of influence, Darren’s career began in Hollywood alongside A-list manager and producer Steven Chasman on The Transporter, where a character, Darren “Wall Street” Bettencourt, was named in his honor. He later worked with the creator of Modern Family before relocating to New York City, where his representation of then-unknown real estate agent Ryan Serhant, whom he helped transform into a global media brand, sparked his pivot into luxury real estate PR. Since then, Darren’s visionary approach has redefined how wealth, property, and celebrity intersect in global media.

Today, through Bettencourt Collective, Darren advises international developers, global brokerages, and high-profile people across every major wealth hub, from Beverly Hills and New York to London, Paris, Italy and beyond. His campaigns span $100 million listings, luxury-branded new developments, and cinematic global launches that bridge entertainment, real estate, and culture.

Darren’s work continues to push the boundaries of what PR can achieve, turning visibility into legacy, and influence into empire.